Diverted Boulton makes safe landing at Nationwide
James Boulton, the ex-HSBC marketing director and brother of Sky TV presenter, Adam, has finally landed at Nationwide after a bizarre mini-Odyssey involving British Airways. In circumstances still not...
View ArticleWhy sponsors won’t be dribbling away from John Terry. Unless…
Among the many footballing clichés pithily describing the dilemma of putative England captain John Terry my favourite is “Own goal”. Perroncel: Single outing Terry was poorly advised in applying for an...
View ArticleMarketing chief James Boulton joins Nationwide exodus
At one level, the departure of James Boulton, Nationwide’s divisional director of customer strategy and marketing, after little more than 18 months should cause no surprise. Least of all to himself....
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